Kleppner's Advertising Procedure (16th Edition) (Hardcover) ~ J.... Cover Art

Kleppner's Advertising Procedure (16th Edition) (Hardcover)

By: J. Thomas Russell (Author), Karen King (Author) and Ronald Lane (Author)

More About this Product
Share This:
Add To KaboodleAdd To Kaboodle  Submit To Digg!Submit To Digg!  Share On FacebookShare On Facebook  Add to FavoritesAdd to Favorites  TwitterTwitter 

Also available from:

Provider Name Price Condition Buy
1   Biblio $8.00 New Buy
2   Alibris $15.99 New Buy
 
3   Biblio $1.00 Used Buy
4   PhatCampus $86.70 Used Buy

Product Description

Run a Quick Search on "Kleppner's Advertising Procedure" by J. Thomas Russell to Browse Related Products:

Browse more products related to "Kleppner's Advertising Procedure"

Browse more products related to "J. Thomas Russell, Karen King and Ronald Lane"

Short Desription

Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. The book covers four basic concept of advertising: the place of advertising, planning the advertising, managing the advertising, and media. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.

If You Enjoy "Kleppner's Advertising Procedure (16th Edition) (Hardcover)", May We Also Recommend:

 [Hey, Whipple, Squeeze This: A Guide to Creating Great Advertisin... Cover Art
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series) (Paperback) ~ Luke Sullivan (Author) ]
 [Beyond Disruption: Changing the Rules in the Marketplace (Hardco... Cover Art
Beyond Disruption: Changing the Rules in the Marketplace (Hardcover) ~ Jean-Marie Dru (Author) ]
 [Instant Advertising (Instant Success Series) (Paperback) ~ Bradl... Cover Art
Instant Advertising (Instant Success Series) (Paperback) ~ Bradley J. Sugars (Author) ]
 [Advertising: A Very Short Introduction (Very Short Introductions... Cover Art
Advertising: A Very Short Introduction (Very Short Introductions) (Paperback) ~ Winston Fletcher (Author) ]
 [End of Marketing As We Know It (Paperback) ~ Sergio Zyman (Author) Cover Art
End of Marketing As We Know It (Paperback) ~ Sergio Zyman (Author) ]
 [Visual Merchandising: The Business of Merchandise Presentation (... Cover Art
Visual Merchandising: The Business of Merchandise Presentation (Sv-Fashion Merchandising) (Paperback) ~ Robert Colborne (Author) ]
 [The Online Copywriter's Handbook : Everything You Need to Know t... Cover Art
The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells (Paperback) ~ Robert W. Bly (Author) ]
 [Google AdSense For Dummies (Paperback) ~ Jerri L. Ledford (Author) Cover Art
Google AdSense For Dummies (Paperback) ~ Jerri L. Ledford (Author) ]
 [Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale (... Cover Art
Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale (Paperback) ~ Rick Page (Author) ]
 [Disruption: Overturning Conventions and Shaking Up the Marketpla... Cover Art
Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series) (Hardcover) ~ Jean-Marie Dru (Author) ]

Customer Reviews for "Kleppner's Advertising Procedure (16th Edition) (Hardcover)" by J. Thomas Russell (Author)

There are no customer reviews yet. Be the first to write a review!

Submit your Review

Explore More Great Tower Sales & Specials

Tower.com Sales, Promotions & Special Features

Tower.com Sales & Boutiques

  • Tower Essentials Sale
    Visit the Essentials Sale for a wide selection and huge savings on your favorite music, DVD, Blu-ray and Books.
  • Great Gift Ideas
    Tower has Great Gift Ideas and Huge Savings on Your Favorite Music, CDs, DVDs, Books and More at Prices that Make Giving A Breeze!

Interact with Tower.com