- Category: Books » Non-Classifiable » Non-Classifiable
- Format: Hardcover Learn more about the Hardcover format using Tower WIKI.
- Publisher: McGraw-Hill
- ISBN: 0073380989
- WAPI (Tower ID): 111989827
- Release Date: November 5, 2008
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #116404 in Books (See Top 100 Books Bestsellers)
- #705 in Non-Classifiable (See Top 100 Non-Classifiable Bestsellers)
- #705 in Non-Classifiable (See Top 100 Non-Classifiable Bestsellers)
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Product DescriptionRun a Quick Search on "International Marketing" by John Graham to Browse Related Products:Browse more products related to "International Marketing"Browse more products related to "John Graham, Mary C. Gilly and Philip R. Cateora"AnnotationCateora and Grahams International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. If You Enjoy "International Marketing (Hardcover)", May We Also Recommend:Customer Reviews for "International Marketing (Hardcover)" by John Graham (Author)There are no customer reviews yet. Be the first to write a review! Non-Classifiable BestsellersNon-Classifiable Bestselling Books
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