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The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk (Professional Finance & Investment) (Hardcover)

By: William J. Bernstein


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Short Desription

“Bernstein has become a guru to a peculiarly ’90s group: well-educated, Internet-powered people intent on investing well—and with minimal ‘help’ from professional Wall Street.”
--Robert Barker, BusinessWeek

William Bernstein is one of today’s most unlikely financial heroes. A practicing neurologist, he used his self-taught investment knowledge and research to build a popular investor’s website. Now, in the plain-spoken The Intelligent Asset Allocator, he shows independent investors how to build a diversified portfolio—without the help of a financial advisor. A breath of fresh air for investors tired of overly technical investment tomes, this book will help investors:

  • Learn the risk/reward characteristics of various investment types
  • Understand and apply portfolio theory for an improved risk/reward ratio
  • Sharpen their focus, and take control of their investment programs
William Bernstein runs a website—www.efficientfrontier.com—known for its quarterly journal of asset allocation and portfolio theory, Efficient Frontier.





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