- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: McGraw-Hill
- ISBN: 0071466606
- WAPI (Tower ID): 100221942
- Release Date: December 15, 2005
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #314811 in Books (See Top 100 Books Bestsellers)
- #14284 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #130 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)
































