Inside Larry's and Sergey's Brain (Hardcover)

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• Format: Hardcover   Learn more about the Hardcover format using Tower WIKI.
• Publisher: Portfolio
• Number of Pages: 256
• ISBN: 159184276X
• WAPI (Tower ID): 113236163
• Release Date: September 17, 2009
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• Tower.com Sales Rank: #225048 in Books (See Top 100 Books Bestsellers)
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An award-winning journalist and technology correspondent for BusinessWeek draws on interviews with the Google founders' employees, competitors, and professors to trace their early years, expansion strategies, and advertising restrictions while analyzing their user-focused philosophy.

Youave used their products. Youave heard about their skyrocketing wealth and adonat be evila business motto. But how much do you really know about Googleas founders, Larry Page and Sergey Brin?
"Inside Larry and Sergeyas Brain" skips past the general Google story and focuses on what really drives these men and where they will take Google in the future. Richard L. Brandt shows the company as the brainchild of two brilliant but individual men and looks at Googleas business decisions in light of its foundersa ambitions and beliefs.
Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain. Larry is more socially awkward and rarely volunteers to answer questions. Sergey is more poised but is also shy with outsiders.
Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the secret society that is Google, as well as clarifying a number of misconceptions.
For instance, it may seem more and more that Google wants to be something other than a search company as it expands into e-mail, cell phones, Web browsers, wiki information sites, social networks, and photo editing. But actually, Larry and Sergey just define search a little differently from everyone else. They also like to act as catalysts for change in industries (such as telecommunications) that affect their business.
Theoretically, any of half a dozen competitors could have gotten where Google is today. But in reality, none of them could have been Google, because they didnat have Larry and Sergey.

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