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Ignore Everybody: And 39 Other Keys to Creativity (Hardcover)

By: Hugh MacLeod (Author)

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Publisher's note

The writer behind the popular blog GapingVoid, and the e-book that has been downloaded over a million times, How To Be Creative, delivers edgy and humorous advice on maximizing creativity in a world that often thwarts it.

When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog a gapingvoid.com a and a reputation for pithy insight and humor, in both words and pictures.
MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?
Now his first book, "Ignore Everyone," expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:
*Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.
*If your plan depends on you suddenly being adiscovereda by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
*Donat try to stand out from the crowd; avoid crowds altogether. Thereas no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
*The idea doesnat have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.
After learning MacLeodas 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

Annotation

Perhaps a more appropriate title for this book would be "Ignore Everybody Except Hugh McLeod," because McLeod's innovative advice on business success are definitely worth listening to. With a winning combination of irreverence and insight, McLeod provides 40 specific ideas on how to enhance your creativity and increase your chance for success, including details on why "Selling out is harder than it looks" and why "If your plan relies on you suddenly being ‘discovered' by some big shot, your plan will probably fail."

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