How to Measure Customer Satisfaction (Paperback) ~ John Brierley... Cover Art

How to Measure Customer Satisfaction (Paperback)

By: John Brierley (Author), Nigel Hill (Author) and Rob MacDougall (Author)

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Written by three leading practitioners, this is a practical guide to running an effective customer satisfaction measurement programme. The book also covers ways of gaining understanding and ownership of the CSM programme throughout the organisation.

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