Hospitality Marketing (Paperback)

• Category:  Books  »  Business & Economics  »  Marketing - General
• Format: Paperback   Learn more about the Paperback format using Tower WIKI.
• Publisher: Butterworth-Heinemann
• ISBN: 0750652454
• WAPI (Tower ID): 100545473
• Release Date: June 2, 2004
• Average Customer Review: There are no customer reviews yet. Be the first to write a review!
• Tower.com Sales Rank: #759883 in Books (See Top 100 Books Bestsellers)
• #33303 in Business & Economics (See Top 100 Business & Economics Bestsellers)
• #775 in Marketing - General (See Top 100 Marketing - General Bestsellers)

Browse more products related to "Hospitality Marketing"

Browse more products related to "David Bowie and Francis Buttle"

Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry.

Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager:

* BEFORE customers visit the hotel / restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product / service development, pricing, location, distribution and marketing communication.
* DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour.
* AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative.

Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers.

* Contextualises the marketing mix for the hospitality industry.
* Contains real-life examples, mini case studies and exercises to illuminate analysis and help understanding.

There are no customer reviews yet. Be the first to write a review!

• Great Deals on CDs under $9.99

  New Releases, Bestsellers and Classic Albums all for under $10! Great Music for Everyone's Tastes!

• Great Deals on DVDs under $12.99

  New Releases, Bestsellers and Classic DVDs all for under $13! Great Movies, TV and DVD Specials for Everyone's Tastes!

• Great Deals on Books under $14.99

  New Releases, Bestsellers and Classic Books all for under $15! Great Reads for Everyone's Tastes!