Hoopla (Hardcover) ~ BOGUSKY (Author) and Chrispin ... Cover Art

Hoopla (Hardcover)

By: BOGUSKY (Author) and Chrispin Porter Bogusky (Photography)


List Price: $45.00
Current Price: $30.78
You Save: $14.22 (32%)

Also available from:

Provider Name Price From Condition Buy
1   Alibris $26.81 New Buy
2   Biblio $28.10 New Buy
3   Random House $45.00 New Buy
4   Printsasia $68.35 New Buy
 
5   Biblio $13.76 Used Buy

Product Description


Run a Quick Search on "Hoopla" by BOGUSKY and Chrispin Porter Bogusky to Browse Related Products:

Browse more products related to "Hoopla"

Browse more products related to "BOGUSKY and Chrispin Porter Bogusky"


Short Desription

They’ve been called "visionary" by both Newsweek and Time, hailed as "the ad world’s most talked-about agency" by USA Today, and dubbed "the next big thing" by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt–wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla. In Hoopla, the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency’s seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla. The result is a fascinating journey into a realm of unbridled creativity. See the madness. Read the method. Hoopla. Hoopla also includes practical, step-by-step advice on how to find and promote big ideas (even on a shoestring budget), and how to generate excitement and hype in today’s cluttered, noisy communications landscape. If you’re a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication.



Customer Reviews for "Hoopla (Hardcover)" by BOGUSKY (Author) and Chrispin ...

There are no customer reviews yet. Be the first to write a review!

Submit your Review




Explore More Great Tower Sales & Specials



Tower.com Sales, Promotions & Special Features

Tower.com Sales & Boutiques

  • Tower Essentials Sale
    Visit the Essentials Sale for a wide selection and huge savings on your favorite music, DVD, Blu-ray and Books.
  • Great Gift Ideas
    Tower has Great Gift Ideas and Huge Savings on Your Favorite Music, CDs, DVDs, Books and More at Prices that Make Giving A Breeze!

Interact with Tower.com