Empire, 11/01/2007, p.62, 3 stars out of 5 -- "The critical chronology of post-War typography is slickly done....It's the insight into the politicization of print that proves most fascinating."
Entertainment Weekly, 09/28/2007, p.87, "[Viewers] are in for an exclamation point of joy from such a well-designed doc." -- Grade: A-
Sight and Sound, 03/01/2008, p.69, "[W]hat's lovely about Gary Hustwit's documentary is that it not only gets across the passions, absurd and detailed, that shape this world but also sketches a timeline in changing technologies and fashions over a half-century."
New York Times, 09/12/2007, p.E6, "[F]ascinating....The film's provocative, lively interviews with graphic designers and theorists...assess Helvetica's impact on human life and thought."
Theatrical Release: September 12, 2007
DVD Features:
Region 1
NTSC
Widescreen - 1.78
Audio:
Dolby Digital 5.1 - English
Subtitles - English, German - Optional
Additional Release Materials:
Interviews
From the New York subways to print ads, the Helvetica typeface has made a sans-serif assault on the world since its creation in 1957. This documentary focuses on the ubiquitous font, exploring its impact on graphic design, communications, and even psychology.