Handbook of Product Placement in the Mass Media (Hardcover) ~ Ma... Cover Art

Handbook of Product Placement in the Mass Media (Hardcover)

By: Mary-Lou Galician (Editor)

More About this Product
Tower Price: $102.98
Add to BagAdd to Bag Click to go directly to the checkout.
FREE Shop N' Save Shipping. Check individual shipping price. *Some Restrictions Apply.
 
Availability: In Stock
Also Available in: [Paperback]
Share This:
Add To KaboodleAdd To Kaboodle  Submit To Digg!Submit To Digg!  Share On FacebookShare On Facebook  Add to FavoritesAdd to Favorites  TwitterTwitter 

Product Description

Run a Quick Search on "Handbook of Product Placement in the Mass Media" by Mary-Lou Galician to Browse Related Products:

Browse more products related to "Handbook of Product Placement in the Mass Media"

Browse more products related to "Mary-Lou Galician"

Publisher's note

This book examines product placement, related media marketing strategies, and their impacts upon consumers. The contributors are national experts in a variety of mass media specialties, who address product placement in terms of historical context, Hollywood, brand synergy and brand identity, and legal/ethical issues. You'll also find fascinating case studies focusing on product placement in movie and television programs, in books, and as a marketing technique for medical products--plus examinations of the impact of adding an audible reference to a visually prominent brand placement and of the use of generic or fictitious products in otherwise "realistic" films.

If You Enjoy "Handbook of Product Placement in the Mass Media (Hardcover)", May We Also Recommend:

 [Street-smart Advertising (Paperback) ~ Margo Berman (Author) Cover Art
Street-smart Advertising (Paperback) ~ Margo Berman (Author) ]
 [Satisfaction Guaranteed (Paperback) ~ Susan Strasser (Author) Cover Art
Satisfaction Guaranteed (Paperback) ~ Susan Strasser (Author) ]
 [Managing Creative People (Hardcover) ~ Gordon G. Torr (Author) Cover Art
Managing Creative People (Hardcover) ~ Gordon G. Torr (Author) ]
 [Acute Care Surgery (Hardcover) ~ McGraw-Hill (Author) Cover Art
Acute Care Surgery (Hardcover) ~ McGraw-Hill (Author) ]
 [Adcult USA (Paperback) ~ James B. Twitchell (Author) Cover Art
Adcult USA (Paperback) ~ James B. Twitchell (Author) ]
 [Do-It-Yourself Advertising and Promotion (Paperback) ~ Fred E. H... Cover Art
Do-It-Yourself Advertising and Promotion (Paperback) ~ Fred E. Hahn (Author) and Kenn... ]
 [The Fall of Advertising and the Rise of Pr (Hardcover) ~ Al Ries... Cover Art
The Fall of Advertising and the Rise of Pr (Hardcover) ~ Al Ries (Author) and Laura Rie... ]
 [Attention! (Hardcover) ~ Ken Sacharin (Author) Cover Art
Attention! (Hardcover) ~ Ken Sacharin (Author) ]
 [The Advertising Business (Paperback) ~ Jones Cover Art
The Advertising Business (Paperback) ~ Jones ]
 [Advertising Account Planning (Paperback) ~ Donald W. Jugenheimer... Cover Art
Advertising Account Planning (Paperback) ~ Donald W. Jugenheimer (Author)... ]

Customer Reviews for "Handbook of Product Placement in the Mass Media (Hardcover)" by Mary-Lou Galician (Editor)

There are no customer reviews yet. Be the first to write a review!

Submit your Review

Explore More Great Tower Sales & Specials

Tower.com BOOK Sales, Promotions & Special Features

Tower.com Popular Book Wiki Articles

  • The Paperback
    Learn more information on the paperback format before choosing which type of book to purchase.
  • The E-Book
    What exactly is an "electronic book?" Learn before you buy with Tower Wiki!
  • The Audio Book
    Do you prefer to read or be read to? Learn more about this increasingly popular book format.

Interact with Tower.com