- Category: Books » Business & Economics » Marketing - General
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Houghton Mifflin
- ISBN: 0395608449
- WAPI (Tower ID): 101811607
- Release Date: January 18, 1993
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #253100 in Books (See Top 100 Books Bestsellers)
- #9921 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #207 in Marketing - General (See Top 100 Marketing - General Bestsellers)
































