Guerrilla Creativity (Paperback) ~ Jay Conrad Levinson (Author) Cover Art

Guerrilla Creativity (Paperback)

By: Jay Conrad Levinson (Author)

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Publisher's note

With more than four thousand marketing messages assailing consumers daily, creating an original, appealing, and memorable message is more important than ever. Marketer extraordinaire Jay Conrad Levinson shows readers how to craft just such a message using memes ùsimple symbols that represent complex ideas.
Memes can be words, like ôLean Cuisineö or ôRemember the Alamo,ö or they can be images, like the Red Cross or Betty Crocker. They can even be actions, like drenching a victorious coach with a barrelful of Gatorade. The best memes can propel a product or service to the pinnacle of success.
As no other book has done before, Guerrilla Creativity shows how even someone who doesn't consider himself creative can make memes that work. Using a welter of examples of memes both good and bad, Levinson guides readers step by step through the process of fashioning marketing materials that result in increased sales, savings, market share, and profits. Along the way, he reveals the fifty reasons people buy things, the ten biggest marketing myths, how to make your message instill hope, surprise, and urgency, and many more wise, surprising notions that readers can readily translate into profits.

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