- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Houghton Mifflin
- ISBN: 0395687187
- WAPI (Tower ID): 101811842
- Release Date: June 8, 1994
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #394240 in Books (See Top 100 Books Bestsellers)
- #16214 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #154 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)
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Product DescriptionMore Books by Jay Conrad Levinson (Author)Run a Quick Search on "Guerrilla Advertising" by Jay Conrad Levinson to Browse Related Products:Browse more products related to "Guerrilla Advertising"Browse more products related to "Jay Conrad Levinson"Publisher's noteIn detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media. At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Advertising is all around us, and lots of folks think they know a good ad campaign when they see one, but as Jay has proven over and over again - what you don't know will hurt you! Step-by-step chapters cover developing an advertising strategy, designing effective ads and copy, maximizing advertising effectiveness, focusing your audience, staying within budgets, polishing your look and pitch, and buying and adapting your tactics to appropriate media. Teeming with anecdotes about past and current advertising successes and failures, Guerrilla Advertising will entertain readers as they learn the nuts and bolts of cost-effective advertising for their small business. If You Enjoy "Guerrilla Advertising (Paperback)", May We Also Recommend:
Customer Reviews for "Guerrilla Advertising (Paperback)" by Jay Conrad Levinson (Author)There are no customer reviews yet. Be the first to write a review! Advertising & Promotion Bestsellers
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