- Category: Books » Fiction & Literature » Fantasy - Contemporary
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Farrar Straus Giroux
- Number of Pages: 272
- ISBN: 0374531544
- WAPI (Tower ID): 112937557
- Release Date: July 21, 2009
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #155759 in Books (See Top 100 Books Bestsellers)
- #19313 in Fiction & Literature (See Top 100 Fiction & Literature Bestsellers)
- #572 in Fantasy - Contemporary (See Top 100 Fantasy - Contemporary Bestsellers)
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Product DescriptionRun a Quick Search on "Ground Up" by Michael Idov to Browse Related Products:Browse more products related to "Ground Up"Browse more products related to "Michael Idov"Publisher's noteAn effervescent debut novel about living the American dream . . . in reverse. That's the cafe dream. Mark and Nina are about to experience the reality. Aspiring intellectuals, they are determined to abandon their dull careers and re-create the perfect Viennese coffeehouse on New York's gritty but hip Lower East Side. Armed with lots of attitude, zero common sense, and the world's most expensive espresso machine, they descend on the neighborhood to educate the locals on authentic cafe culture. What follows is a brutal and hilarious downward spiral that will strip Mark and Nina of money, friends, sex life, status, shelter, and finally, sanity--and offer salvation through something they had never experienced: failure. Abandoning their unfulfilling careers to create what they hope will be a perfect Viennese coffeehouse on New York's lower east side, intellectuals Mark and Nina find their attitudes and questionable common sense resulting in a haphazard downward spiral that strips them of everything they once counted on. Original. A first novel. Abandoning their unfulfilling careers to create what they hope will be a perfect Viennese coffeehouse on New York's lower east side, intellectuals Mark and Nina find their attitudes and questionable common sense resulting in a haphazard downward spiral that strips them of everything they once counted on. Original. A first novel. AnnotationDebut novelist Michael Idov displays his entrepreneurial resiliency by transforming his disastrous real-life attempt to start a trendy New York coffee shop into this hysterical and resourceful book, which should mark the beginning of a more successful career as a writer. A young couple named Mark and Nina are overeducated and under-employed--he writes the occasional scathing book review, and she has just left her soul-sucking position as a lawyer to try to become a photographer. Almost on a whim, they decide that what New York's Lower East Side really needs is another hip coffee shop, and the momentum of their combined optimism for the venture, along with Nina's trust fund, gets them up and running. Unfortunately, instead of their dreams of quaint percolations and sophisticated sips of espresso, they get a huge, scalding cup of reality, in the form of stubborn landlords, petty contractors, stingy suppliers, unreliable employees, and a brand new franchise coffee shop right across the street. If You Enjoy "Ground Up (Paperback)", May We Also Recommend:Customer Reviews for "Ground Up (Paperback)" by Michael Idov (Author)There are no customer reviews yet. Be the first to write a review! Fantasy - Contemporary Bestsellers
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