- Category: Books » Business & Economics » Marketing - General
- Format: Hardcover Learn more about the Hardcover format using Tower WIKI.
- Publisher: John Wiley & Sons Inc
- ISBN: 0470723246
- WAPI (Tower ID): 107993746
- Release Date: January 2, 2008
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #147846 in Books (See Top 100 Books Bestsellers)
- #5759 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #116 in Marketing - General (See Top 100 Marketing - General Bestsellers)
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Product DescriptionRun a Quick Search on "The Green Marketing Manifesto" by John Grant to Browse Related Products:Browse more products related to "The Green Marketing Manifesto"Browse more products related to "John Grant"AnnotationIn GREEN MARKETING MANIFESTO, brand strategy consultant John Grant presents a passionate, informed view that calculates business owner concerns into the green marketing mix. Emphasizing the importance of genuine sustainability over "greenwashing" or even just well-intentioned cosmetic changes, Grant offers extensive examples, challenges, and solutions as he outlines the many choices open to companies large and small for developing and promoting products. If You Enjoy "The Green Marketing Manifesto (Hardcover)", May We Also Recommend:Customer Reviews for "The Green Marketing Manifesto (Hardcover)" by John Grant (Author)There are no customer reviews yet. Be the first to write a review! Marketing - General Bestsellers
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