The Green Marketing Manifesto (Hardcover) ~ John Grant (Author) Cover Art

The Green Marketing Manifesto (Hardcover)

By: John Grant (Author)


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In GREEN MARKETING MANIFESTO, brand strategy consultant John Grant presents a passionate, informed view that calculates business owner concerns into the green marketing mix. Emphasizing the importance of genuine sustainability over "greenwashing" or even just well-intentioned cosmetic changes, Grant offers extensive examples, challenges, and solutions as he outlines the many choices open to companies large and small for developing and promoting products.



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