Graphic Design (Paperback)

• Category:  Books  »  Art Books  »  Typography
• Format: Paperback   Learn more about the Paperback format using Tower WIKI.
• Number of Pages: 248
• ISBN: 1568987021
• WAPI (Tower ID): 111584560
• Release Date: March 20, 2008
• Average Customer Review: There are no customer reviews yet. Be the first to write a review!
• Tower.com Sales Rank: #78571 in Books (See Top 100 Books Bestsellers)
• #868 in Art Books (See Top 100 Art Books Bestsellers)
• #6 in Typography (See Top 100 Typography Bestsellers)

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How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designersa (TM) work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form and ideas in a critical, rigorous way, informed by contemporary media, theory, and software systems.

Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designa "from a logo or letterhead to a complex Web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart inspiring introduction to graphic design, and destined to become the standard reference work in design education.

www.gdbasics.com, the on-line companion to Graphic Design: The New Basics, includes a variety of student responses to the design problems featured in the book. Samplesyllabi for a variety of course levels are included along with key technical information from each chapter.

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