Google Analytics 2.0 (Paperback) ~ Jerri L. Ledford (Author) and ... Cover Art

Google Analytics 2.0 (Paperback)

By: Jerri L. Ledford (Author) and Mary E. Tyler (Author)

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Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in "Google Analytics 2.0," such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.

BONUS: Each copy of "Google Analytics 2.0" includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card, you can attract new customers to your website on Google's dime.

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