- Category: Books » Politics & Current Events » Government - General
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Number of Pages: 250
- ISBN: 0521141435
- WAPI (Tower ID): 113840595
- Release Date: November 30, 2009
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #1242 in Books (See Top 100 Books Bestsellers)
- #69 in Politics & Current Events (See Top 100 Politics & Current Events Bestsellers)
- #1 in Government - General (See Top 100 Government - General Bestsellers)
|
|
|
|||||||||||||||||||||||||||
|
|
Product DescriptionMore Books by Jeffrey E. Cohen (Author)Run a Quick Search on "Going Local" by Jeffrey E. Cohen to Browse Related Products:Browse more products related to "Going Local"Browse more products related to "Jeffrey E. Cohen"AnnotationGoing public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting of their party base, interest groups, and localities. Cohen focuses on localities and offers a theory of presidential news management that is tested using several new data sets, including the first large-scale content analysis of local newspaper coverage of the president. The analysis finds that presidents can affect their local news coverage, which, in turn, affects public opinion toward the president. Although the post-broadcast age presents hurdles to presidential leadership, Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership. If You Enjoy "Going Local (Paperback)", May We Also Recommend:
Customer Reviews for "Going Local (Paperback)" by Jeffrey E. Cohen (Author)There are no customer reviews yet. Be the first to write a review! Government - General Bestsellers
Politics & Current Events Bestselling Books
Explore More Great Tower Sales & Specials
| |||||||||||||||||||||||||||||||||||||||||||||||
|
