Go-Givers Sell More (Your Coach in a Box) (CD)

• Kindle Edition: Amazon US ($21.95)

• Category:  Books  »  Business & Economics  »  Investments & Securities - Mutual Funds
• Format: CD   Learn more about the CD format using Tower WIKI.
• Publisher: Gildan Media Corporation
• ISBN: 1596594497
• WAPI (Tower ID): 114201005
• Release Date: June 1, 2010
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• Tower.com Sales Rank: #221966 in Books (See Top 100 Books Bestsellers)
• #8113 in Business & Economics (See Top 100 Business & Economics Bestsellers)
• #10 in Investments & Securities - Mutual Funds (See Top 100 Investments & Securities - Mutual Funds Bestsellers)

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from Go-Givers Sell More:

The great upside-down misconception about sales is that it''s an effort to get something from others. The truth is that sales at its best-at its most effective-is precisely the opposite: it is about giving. Giving time, attention, counsel, education, empathy, and value. In fact, the word sell comes from the Old English word sellan, which means-you guessed it-to give. And curiously, the more you give, the more you receive. Great salespeople are not great because they have mastered "the close," or because they give a dazzling presentation, or because they can shoot holes in any customer objection from fifty paces. Genuinely great salespeople create a vast and spreading sphere of good will wherever they go. They enrich, enhance and add value to people''s lives. They make people happier.

The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It has inspired more than 125,000 readers; but some have wondered how the story''s lessons stand up to the tough challenges of everyday, real-world business. Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that turns giving into the cornerstone of a powerful and effective approach to selling.

Most of us think of sales as a struggle to make people do something they don''t really want to do. But that cutthroat mentality makes the process much harder than it has to be-especially in an economic downturn when customers are more suspicious and defensive than ever. It''s far more effective (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, say the authors, and great results will follow automatically. Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

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