Global Brand Strategy (Paperback) ~ Sicco Van Gelder (Author) Cover Art

Global Brand Strategy (Paperback)

By: Sicco Van Gelder (Author)

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Clarifies for brand managers what they must consider when managing their brands across diverse cultures and markets throughout the world. Containing analytical models, real-life examples and global case studies, this work provides fresh insights for managers and students alike into how to ensure the success of extending a brand globally.

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