- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Hodder & Stoughton
- Number of Pages: 224
- ISBN: 0340922516
- WAPI (Tower ID): 111722732
- Release Date: September 1, 2008
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- Tower.com Sales Rank: #772040 in Books (See Top 100 Books Bestsellers)
- #33196 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #326 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)



























