Swissair was perhaps the most prestigious European airline at a time when flying was still a matter of quality. Matching the company’s standards of exclusivity, cosmopolitan spirit, and taste, their poster campaign became a legend in itself. Georg Gerster, award-winning Swiss pioneer of aerial photography, spent two decades shooting Swissair’s advertising posters that today, with the airline now defunct, are pricy collectors’ items. A unique fusion of Land Art, Minimalism, and photography, Gerster’s bird’s-eye view pictures display a travel romanticism devoid of the usual tourist kitsch. Joseph Beuys once said, "whether advertising is art depends on what it advertises." Promoting the beauty of our planet in pictures of a "timeless zeitgeist," there’s no doubt that Georg Gerster’s Swissair posters are unique pieces of art. This book for the first time presents the entire collection of Gerster’s breathtaking 1975 to 1995 Swissair posters.
Text by Georg Gerster
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