The Four Day Win (Hardcover)

• Category:  Books  »  Health & Fitness  »  Weight Loss
• Format: Hardcover   Learn more about the Hardcover format using Tower WIKI.
• Publisher: St Martins Pr
• ISBN: 1594866074
• WAPI (Tower ID): 101190944
• Release Date: December 26, 2006
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• Tower.com Sales Rank: #175734 in Books (See Top 100 Books Bestsellers)
• #3114 in Health & Fitness (See Top 100 Health & Fitness Bestsellers)
• #78 in Weight Loss (See Top 100 Weight Loss Bestsellers)

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The woman Psychology Today calls "the best-known life coach in America" shatters the myth that will-power is an effective weight-loss tool and introduces a revolutionary approach to lifetime leanness based on a series of "4-day wins" that work with any weight-loss program. Substitute a good habit for a bad and stick to it for just 4 days, and it begins to feel normal. That's the surprising discovery that holds the key to lifetime weight control, according to life coach and New York Times best-selling author Martha Beck. Not a conventional diet or exercise program, and neuroplasticity (the ability of the brain to restructure itself, which suggests ways to reshape our bodies) with strategies and success stories - plus large doses of humor and an insightful, straightforward approach to teach the principles required to reverse weight issues. Drawn from hundreds of hours interviewing weight losers - in both her discussions with private practice clients and her groundbreaking consulting work for Jenny Craig - Dr. Beck reveals:
--why willpower-based dieting is doomed to fail
--how to step out of the conflict between the rule-making Commander (who bans all our favorite foods) and the rule-breaking Resistor (who gives in to cravings) and reach the Watcher, who is our happiest self
--What the latest research into the mind-body connection reveals about how our emotions affect our eating

Breaking down the weight-loss marathon into 4-day intervals, Dr. Beck provides effective strategies for changing the behaviors that make us fat. And if there is a relapse, readers take comfort in knowing

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