Focus Groups: A Practical Guide for Applied Research (Book) ~ Ma... Cover Art

Focus Groups: A Practical Guide for Applied Research (Book)

By: Mary Anne Casey (Author) and Richard A. Krueger (Author)


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Short Desription

Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This new edition contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.



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