- Category: Books » Business & Economics » Personal Finance - Taxation
- Format: Hardcover Learn more about the Hardcover format using Tower WIKI.
- Publisher: Simon & Schuster
- Number of Pages: 274
- ISBN: 0743265017
- WAPI (Tower ID): 108530051
- Release Date: March 29, 2005
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #590212 in Books (See Top 100 Books Bestsellers)
- #25051 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #63 in Personal Finance - Taxation (See Top 100 Personal Finance - Taxation Bestsellers)
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Product DescriptionRun a Quick Search on "Finding Betty Crocker: The Secret Life of America's First Lady of Food" by Susan Marks to Browse Related Products:Browse more products related to "Finding Betty Crocker: The Secret Life of America's First Lady of Food"Browse more products related to "Susan Marks"Review"Light on analysis but abundant with anecdotes, this is a solid basic history for casual culinary, marketing and American historians." "Marks excels in putting her subject in context....Like a Betty Crocker recipe: goes down easy." First lineBetty Crocker, happy homemaking, and cake mixes are almost synonymous with 1950s American kitchen kitsch, but Betty originally belonged to an entirely different generation. Publisher's noteA history of the Betty Crocker brand documents the creation of what was to become a General Mills culinary icon in 1921, the fictional spokesperson's appearance on a host of cookbooks and in numerous media promotions, and the corporate endeavors behind the character's successes as a social and marketing phenomenon. AnnotationBetty Crocker, of course, never actually existed, but she may be one of the most influential women in the history of American eating. Created in 1921 by the PR department of General Mills (then a small Minneapolis flour company), Betty Crocker became the banner under which a staff of experts tested their recipes, but over the years her fame spread much further than the test kitchen. The fictional Betty was a radio personality in the Twenties, an icon of good sense during the penny-pinching Depression years, and a hawker of newfangled convenience foods in the Fifties. In the Seventies, after the feminist group NOW filed a class action suit protesting the lily-white homemaker image of Betty Crocker, General Mills accordingly made her over into a more modern-looking professional woman. Here, Susan Marks writes Betty's biography, bringing her up to date in the Martha Stewart-dominated 21st century as a genial symbol of domesticity. If You Enjoy "Finding Betty Crocker: The Secret Life of America's First Lady of Food (Hardcover)", May We Also Recommend:Customer Reviews for "Finding Betty Crocker: The Secret Life of America's First Lady of Food (Hardcover)" by Susan Marks (Author)There are no customer reviews yet. Be the first to write a review! Personal Finance - Taxation Bestsellers
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