Fashion Retailing (Paperback) ~ Ellen Diamond (Author) Cover Art

Fashion Retailing: A Multi-Channel Approach (Paperback)

By: Ellen Diamond (Author)


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Short Desription

The only retailing book that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author’s personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a “multi-channel” industry. Beginning with a broad overview of fashion retailing, this book then focuses on on-site environments, management and control functions, merchandising fashion products, communicating with clientele, and finally ends with a useful appendix about careers in fashion. An excellent handbook for retail executives and managers in the field.



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