Exploiting Chaos: 150 Ways to Spark Innovation During Times of C... Cover Art

Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change (Paperback)

By: Jeremy Gutsche (Author)

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Publisher's note

A business survival guide to profiting in the face of today's economic challenges identifies leading companies that were formed as a result of recession period opportunities, in a guide that covers such topics as innovation, future trends, and internet marketing. Original.

The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate.
Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed. EXPLOITING CHAOS is the ultimate business survival guide for all those looking to change the world. Topics include: SPARKING A REVOLUTION, TREND: HUNTING, ADAPTIVE INNOVATION and INFECTIOUS MESSAGING.

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