Entrepreneurship (Hardcover) ~ Bruce R. Barringer (Author) Cover Art

Entrepreneurship (Hardcover)

By: Bruce R. Barringer (Author), Duane Ireland (Author) and R. Duane Ireland (Author)

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Publisher's note

"Entrepreneurship: Launching New Ventures," 3e, introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.
Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas; Feasibility Analysis; Writing a Business Plan; Industry and Competitor Analysis; Developing an Effective Business Model; Preparing the Proper Ethical and Legal Foundation; Assessing a New Venture's Financial Strength and Viability; Building a New Venture Team; Getting Financing or Funding; Unique Marketing Issues; The Importance of Intellectual Property; Preparing for and Evaluating the Challenges of Growth; Strategies for Firm Growth; Franchising
For readers interested in starting an entrepreneurial venture in today's market.

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