Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges (Hardcover)

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• Category:  Books  »  Business & Economics  »  Real Estate - Buying/Selling Homes
• Format: Hardcover   Learn more about the Hardcover format using Tower WIKI.
• Publisher: Harvard Business School Press
• ISBN: 1422125874
• WAPI (Tower ID): 112603001
• Release Date: November 16, 2009
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• Tower.com Sales Rank: #484000 in Books (See Top 100 Books Bestsellers)
• #16474 in Business & Economics (See Top 100 Business & Economics Bestsellers)
• #53 in Real Estate - Buying/Selling Homes (See Top 100 Real Estate - Buying/Selling Homes Bestsellers)

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"Web 2.0" is the portion of the Internet that''s interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence.

Now, leading organizations are bringing the Web''s novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they''re doing this, and why it''s benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds.

Most organizations, however, don''t find it easy or natural to use these new tools initially. And executives see many possible pitfalls associated with them. Enterprise 2.0 explores these concerns, and shows how business leaders can overcome them.

McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.

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