- Category: Books » Health & Fitness » Diseases - Contagious
- Format: Hardcover Learn more about the Hardcover format using Tower WIKI.
- Publisher: Rodale Press
- Number of Pages: 304
- ISBN: 1605297852
- WAPI (Tower ID): 112515590
- Release Date: April 27, 2009
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #277 in Books (See Top 100 Books Bestsellers)
- #10 in Health & Fitness (See Top 100 Health & Fitness Bestsellers)
- #2 in Diseases - Contagious (See Top 100 Diseases - Contagious Bestsellers)
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Product DescriptionMore Books by David Kessler (Author)Run a Quick Search on "The End of Overeating: Controlling the Insatiable American Appetite" by David Kessler to Browse Related Products:Browse more products related to "The End of Overeating: Controlling the Insatiable American Appetite"Browse more products related to "David Kessler"Review"Kessler delves into the psychology and neuroscience of our junk-food cravings, seeking an explanation to the conundrum of the person whose "will-power" is strong on many fronts, but who finds it hard to resist unhealthy foods....[I]t's a fascinating read....[that] barrels along well in the manner of a great pop-sci book, the kind of thing that gives you a new lens for seeing some important aspect of your life through..." "[A]s Dr. Kessler makes startlingly clear, the American food industry has harnessed the chemistry of sugar, salt and fat to condition our brains and bodies to eat too much too quickly. Kessler pulls his revelatory information from legions of researchers, restaurant menu consultants, an insider from the food industry and visits to the places that specialize in 'hyperpalatable' cheese-oozing, ranch dressing-smothered, strawberry-glazed tongue pleasers." "Kessler...explains why certain foods loaded with fat, sugar and salt exert such a pull, despite our best intentions to avoid them. As he discusses the biology that leads to scarfing down a plate of fries, he delves into such puzzles as why the French fry binger is more likely to remember the pleasant stimulation of the fries' salt, fat, texture and flavor than the stomachache and self-recrimination that follow it." Publisher's noteDr. David Kessler's groundbreaking book explains why we lost control--and how we can get it back.Most of us know what it feels like to fall under the spell of food--when one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. But it's harder to understand why we can't seem to stop eating--even when we know better. When we want so badly to say "no," why do we continue to reach for food?Determined both to understand the forces that prompt overeating and to help people who struggle with this problem, Dr. David Kessler, the dynamic former FDA commissioner, met with top scientists, physicians, psychologists, and food industry insiders. In "The End of Overeating," he uncovers the multi layered influences that have conditioned millions of people to overeat.For the first time, Dr. Kessler explains how combinations of fat, sugar, and salt; food cues; and the cultural norms we can't easily ignore have hijacked our brain circuitry, driving us to eat for reward rather than hunger--and shows us what we can do to regain control. For the millions of people who struggle with weight as well as for those of us who tend to overindulge in favorite foods, Dr. Kessler provides and understanding of the problem as well as tools to help us find a solution. "The End of Overeating" presents groundbreaking scientific research, along with what is sure to be a controversial view inside the industry that continues to feed a hungry nation--from popular brand manufacturers to advertisers, chain restaurants, and fast food franchises. There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do. "The End of Overeating" will profoundly change he way welook at food. In this account, the author uncovers the multilayered influences that have conditioned millions of people to overeat, explaining how combinations of fat, sugar, and salt; food cues; and the cultural norms we can't easily ignore have hijacked our brain circuitry, and showing how we can regain control. Original. AnnotationDr. David Kessler, a former commissioner of the FDA, explains how the long practice of food manufacturers adding sugars and artificial flavors to natural foods has transformed the United States into a nation of overeaters. These unnatural additives combat the body's normal regulating mechanisms, which are supposed to switch off the desire to eat when enough nutrition has been ingested. Kessler exposes this unhealthy practice, and then outlines a "food rehab" plan for resisting these artificially tempting foods and restoring your body's natural cycle of hunger and satisfaction. If You Enjoy "The End of Overeating: Controlling the Insatiable American Appetite (Hardcover)", May We Also Recommend:
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