Effective E-Mail Marketing (Paperback) ~ Herschell Gordon Lewis ... Cover Art

Effective E-Mail Marketing (Paperback)

By: Herschell Gordon Lewis (Author)

More About this Product
List Price: $24.95
Tower Price: $20.99
You Save: $3.96 (16%)
Add to BagAdd to Bag Click to go directly to the checkout.
This item qualifies for FREE Shop N' Save Shipping for orders over $25. Check individual shipping price. *Some Restrictions Apply.
Availability: In Stock

Search Inside
Share This:
Add To KaboodleAdd To Kaboodle  Submit To Digg!Submit To Digg!  Share On FacebookShare On Facebook  Add to FavoritesAdd to Favorites  TwitterTwitter 

Product Description

Run a Quick Search on "Effective E-Mail Marketing" by Herschell Gordon Lewis to Browse Related Products:

Browse more products related to "Effective E-Mail Marketing"

Browse more products related to "Herschell Gordon Lewis"

Annotation

E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank. Over-mailing * Under-testing * Poorly constructed messages * Effective E-Mail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport -- and sales -- to consumers worldwide. All marketers using the Web will want to look here first to learn the truth about: * Adapting mass-market messages to this one-to-one medium * Strategies for increasing mailing frequency without increasing ""opt-outs"" * Techniques that reach through the screen to grab the reader * Words and phrases that drive response -- and those that guarantee rejection At last, a book full of hard-boiled e-marketing tips to replace unproven theories

If You Enjoy "Effective E-Mail Marketing (Paperback)", May We Also Recommend:

 [Google's Pagerank and Beyond (Hardcover) ~ Amy N. Langville (Aut... Cover Art
Google's Pagerank and Beyond (Hardcover) ~ Amy N. Langville (Author) and ... ]
 [Beginning MapServer (Paperback) ~ Bill Kropla (Author) Cover Art
Beginning MapServer (Paperback) ~ Bill Kropla (Author) ]
 [Ning for Dummies (Paperback) ~ Manny Hernandez (Author) Cover Art
Ning for Dummies (Paperback) ~ Manny Hernandez (Author) ]
 [Who Controls the Internet? (Paperback) ~ Jack Goldsmith (Author)... Cover Art
Who Controls the Internet? (Paperback) ~ Jack Goldsmith (Author) and Ti... ]
 [Blogs, Wikis, MySpace, and More (Paperback) ~ Terry Burrows (Author) Cover Art
Blogs, Wikis, MySpace, and More (Paperback) ~ Terry Burrows (Author) ]
 [Rule the Web (Paperback) ~ Mark Frauenfelder (Author) Cover Art
Rule the Web (Paperback) ~ Mark Frauenfelder (Author) ]
 [Internet And E-mail for Seniors With Windows Vista (Hardcover) ~... Cover Art
Internet And E-mail for Seniors With Windows Vista (Hardcover) ~ Stuur Addo (Author) ]
 [Internet for Seniors in Easy Steps (Paperback) ~ Michael Price (... Cover Art
Internet for Seniors in Easy Steps (Paperback) ~ Michael Price (Author) and Sue... ]
 [Flexible Pattern Matching in Strings (Paperback) ~ Gonzalo Navar... Cover Art
Flexible Pattern Matching in Strings (Paperback) ~ Gonzalo Navarro (Author) and M... ]
 [Clear Blogging (Paperback) ~ Bob Walsh (Author) Cover Art
Clear Blogging (Paperback) ~ Bob Walsh (Author) ]

Customer Reviews for "Effective E-Mail Marketing (Paperback)" by Herschell Gordon Lewis (Author...

There are no customer reviews yet. Be the first to write a review!

Submit your Review

Explore More Great Tower Sales & Specials

Tower.com BOOK Sales, Promotions & Special Features

Tower.com Popular Book Wiki Articles

  • The Paperback
    Learn more information on the paperback format before choosing which type of book to purchase.
  • The E-Book
    What exactly is an "electronic book?" Learn before you buy with Tower Wiki!
  • The Audio Book
    Do you prefer to read or be read to? Learn more about this increasingly popular book format.

Interact with Tower.com