Dynamic Models of Advertising Competition (Hardcover) ~ Gary M. ... Cover Art

Dynamic Models of Advertising Competition (Hardcover)

By: Gary M. Erickson (Author)

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Short Desription

Reviews empirical and analytical research, and extends the research through analytical and numerical investigation. This book combines three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - with two different approaches to developing competitive advertising strategies - perfect equilibria and dynamic conjectural variations.

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