Doing E-Business (Hardcover)

• Category:  Books  »  Business & Economics  »  E-Commerce - Internet Marketing
• Format: Hardcover   Learn more about the Hardcover format using Tower WIKI.
• Publisher: John Wiley & Sons Inc
• ISBN: 0471380652
• WAPI (Tower ID): 100470274
• Release Date: December 1, 2000
• Average Customer Review: There are no customer reviews yet. Be the first to write a review!
• Tower.com Sales Rank: #993333 in Books (See Top 100 Books Bestsellers)
• #43868 in Business & Economics (See Top 100 Business & Economics Bestsellers)
• #78 in E-Commerce - Internet Marketing (See Top 100 E-Commerce - Internet Marketing Bestsellers)

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Strategies for becoming a fully functional E-business



This book provides executives, managers, and entrepreneurs with practical ideas and techniques that will help them improve the way they implement and manage E-commerce and E-business. The authors have been E-business strategy consultants for over a decade, and this book is based on their experiences working with hundreds of Fortune 500 companies and dot com startups. The book is filled with examples of how companies across industries have used the Internet to sell in business-to-business E-marketplaces, as well as direct to consumers, and the problems they have encountered in the process. The book also covers many topics that other E-business books miss, including the impact of the Net's underground economy and how to involve customers emotionally with a Web-based business.



David Taylor and Alyse Terhune (Stamford, CT) founded eMarket Holdings, LLC, an E-business strategy consulting firm in 1999. They have been e-commerce and e-business consultants for over a decade, primarily at Gartner Group, Inc.

Acclaim for Doing E-Business

"Doing e-Business will both stimulate and irritate executives seeking to get inside e-business, for it will surely make them uncomfortable with their firm's e-business vision. Whether you're a member of an incumbent firm or a start-up, Taylor and Terhune provide a broad, but practical, framework for creating and pursuing an e-business vision. They eloquently explore the many components of creating and pursuing an e-business vision, while pointing out the potholes that lie in the road ahead."ûDr. James Senn, Director, IT Management Group, Georgia State University

"Doing e-Business captures the essence of the B2B commerce megatrend and provides practical advice to executives who want to benefit from this trend. This book gets beyond dot.com hype to help you understand why the way we do business will be very different in three years."ûJohn Bermudez, Senior Vice President, Research Operations, AMR Research, Inc.

"Doing e-Business is an insightful look at the emerging e-economy. It avoids rhetoric and presents an accurate view of the present with coherent e-visions that help the reader prepare for the future of e-business."ûEdward D. Horowitz, former chairman, e-Citi

"Doing e-Business is a great book. Not only do the authors do an excellent job of summarizing the state of the art in e-business, but they also do something that is much rarer: they take a hard look at what has worked and not worked to date, then take serious positions about what the future of e-business will look like over the next several years. They offer business leaders practical and actionable advice and direction. A must read."ûTerry Waters, Chief Operating Officer, ScreamingMedia

"The authors have a level of expertise and experience in e-business strategy that is very rare. The insights and practical suggestions contained in Doing e-Business will have a tremendous effect on supply chain management and the way e-business is conducted through the twenty-first century."ûJay Roccafort, Chief Executive Officer, TPS Holdings

"For anyone interested in understanding where e-business is going, this book is a must read. It is very approachable, with lots of valuable nuggets of practical advice that are easy to mine. Overall, a fresh perspective that is exciting, insightful, and well done. Bravo!"ûFrank A. Wander, President, Group Intelligence, and former CIO, Prudential Insurance

"The ideal balance between vision and execution, Doing e-Business is the one source to read. It examines the dynamics of technology, human behavior, and marketplace fundamentals to help executives imagine what is possible and begin with what is practical."ûEllen Holladay, Chief Information Officer, Motion Industries

"The authors' powerful insight into the workings of e-business is unquestionably a must read for those who want to stay afloat on the rapidly changing tides of technology. This book superbly identifies the benefits and pitfalls that lie ahead for those who dare to tread in the ænew' business world."ûStuart J. Sawabini, President and Chief Executive Officer, Eventra

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