- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: John Wiley & Sons Inc
- ISBN: 0471273503
- WAPI (Tower ID): 100453991
- Release Date: April 3, 2003
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #409514 in Books (See Top 100 Books Bestsellers)
- #16885 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #163 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)
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Product DescriptionRun a Quick Search on "Do-It-Yourself Advertising and Promotion" by Fred E. Hahn and Kenneth G. Mangun to Browse Related Products:Browse more products related to "Do-It-Yourself Advertising and Promotion"Browse more products related to "Fred E. Hahn and Kenneth G. Mangun"Publisher's noteHow to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing. Create Madison Avenue ads on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition also covers Internet advertising and new desktop publishing techniques. If You Enjoy "Do-It-Yourself Advertising and Promotion (Paperback)", May We Also Recommend:Customer Reviews for "Do-It-Yourself Advertising and Promotion (Paperback)" by Fred E. Hahn (Author) and Kenn...There are no customer reviews yet. Be the first to write a review! Advertising & Promotion Bestsellers
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