- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Routledge
- ISBN: 0415234557
- WAPI (Tower ID): 101575473
- Release Date: September 1, 2001
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- Tower.com Sales Rank: #424861 in Books (See Top 100 Books Bestsellers)
- #18923 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #178 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)
































