The Customer Comes Second (Hardcover) ~ Diane McFerrin Peters (A... Cover Art

The Customer Comes Second (Hardcover)

By: Diane McFerrin Peters (Author) and Hal F. Rosenbluth (Author)


List Price: $26.99
Tower Price: $21.09
You Save: $5.90 (22%)
Add to BagAdd to Bag Click to go directly to the checkout.
This item qualifies for FREE Shop N' Save Shipping for orders over $25. Check individual shipping price. *Some Restrictions Apply.
Availability: In Stock
Share This:
Add To KaboodleAdd To Kaboodle  Submit To Digg!Submit To Digg!  Share On FacebookShare On Facebook  Add to FavoritesAdd to Favorites  TwitterTwitter 

Product Description



Run a Quick Search on "The Customer Comes Second" by Diane McFerrin Peters and Hal F. Rosenbluth to Browse Related Products:

Browse more products related to "The Customer Comes Second"

Browse more products related to "Diane McFerrin Peters and Hal F. Rosenbluth"


Publisher's note

Tom Peters says "Hal Rosenbluth's story is one of the great unsung business success sagas -- and in this fully revised and updated 10th anniversary edition of The Customer Comes Second, Rosenbluth and his co-author Diane McFerrin Peters offer proof that his leadership style is one for the new millennium.

The secret of his success, and that of his company, Rosenbluth International is simple: Hal Rosenbluth concentrates on his employees first, and his customers second. This is a formula that has worked for more than two decades, and has transformed his company from a small family business into a global industry leader, grossing over $6 billion.

In this classic on counterintuitive management practice, the entrepreneurial genius and visionary leader of Rosenbluth International shows you how to use exceptional service to win in any industry!

This insightful and compelling book reveals new ideas for hiring, motivating and managing employees, and shows how best to integrate technological innovation and creative solutions into the everyday work experience to ensure that your employees -- your company's greatest asset -- win you the best customers and propel your business to the greatest heights of success.

Rosenbluth's tried and tested methods show you how to build highly effective teams, inspire loyalty and initiative, and turn your workplace into a hotbed of synergy where people produce consistently incredible results.

For more than ten years, the strategies and ideas in this book have galvanized CEOs, entrepreneurs and managers everywhere,making fans of business leaders and thinkers like Jeff Greenfield, Scott McNealy and many others. These secrets continue to prove themselves today as Rosenbluth International has rapidly emerged as the foremost travel management company since its industry's devastation following9/11. Find out how Hal Rosenbluth's winning ideas can transform you and your company: by putting your customer second, you're guaranteed to win

Annotation

Updated 10 years after its first edition, THE CUSTOMER COMES SECOND argues that, instead of focusing its efforts on customers, businesses that want to succeed ought to be paying more attention to their own employees. Using his own company as a case study, Rosenbluth outlines a series of operating principles designed to engender positive work place experiences with the goal of creating a happier corporation, which translates into better product.



Customer Reviews for "The Customer Comes Second (Hardcover)" by Diane McFerrin Peters (Author)...

There are no customer reviews yet. Be the first to write a review!

Submit your Review




Explore More Great Tower Sales & Specials



Tower.com BOOK Sales, Promotions & Special Features

Tower.com Popular Book Wiki Articles

  • The Paperback
    Learn more information on the paperback format before choosing which type of book to purchase.
  • The E-Book
    What exactly is an "electronic book?" Learn before you buy with Tower Wiki!
  • The Audio Book
    Do you prefer to read or be read to? Learn more about this increasingly popular book format.

Interact with Tower.com