Crossing the Chasm (Paperback) ~ Geoffrey A. Moore (Author) and... Cover Art

Crossing the Chasm (Paperback)

By: Geoffrey A. Moore (Author) and Regis McKenna (Foreword By)

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Publisher's note

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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