- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Oxford Univ Pr
- ISBN: 0198742770
- WAPI (Tower ID): 100838347
- Release Date: August 10, 2000
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- Tower.com Sales Rank: #691988 in Books (See Top 100 Books Bestsellers)
- #30036 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #298 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)



























