Crisis Management (Paperback) ~ Jack Gottschalk (Author) Cover Art

Crisis Management (Paperback)

By: Jack Gottschalk (Author)

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Publisher's note

Fast track route to understanding crisis management


Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution


Examples and lessons from some of the world's most successful businesses, including Parsons Corporation, Pepsi Cola, Johnson and Johnson and General Motors, and ideas from the smartest thinkers, including Douglas Hearle, James E Lukaszewski and Fraser P Seitel


Includes a glossary of key concepts and a comprehensive resources guide

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