Creative Marketing (Hardcover) ~ Ian Fillis (Author) and Ruth R... Cover Art

Creative Marketing (Hardcover)

By: Ian Fillis (Author) and Ruth Rentschler (Author)

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Short Desription

Written in response to the continued failure to address the theory/practice gap in marketing management, this book draws on a range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention.

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