Creative Advertising (Paperback) ~ Mario Pricken (Author) Cover Art

Creative Advertising (Paperback)

By: Mario Pricken (Author)

More About this Product
List Price: $39.95
Tower Price: $32.96
You Save: $6.99 (18%)
Add to BagAdd to Bag Click to go directly to the checkout.
FREE Shop N' Save Shipping. Check individual shipping price. *Some Restrictions Apply.
 
Availability: In Stock
Share This:
Add To KaboodleAdd To Kaboodle  Submit To Digg!Submit To Digg!  Share On FacebookShare On Facebook  Add to FavoritesAdd to Favorites  TwitterTwitter 

Product Description

Run a Quick Search on "Creative Advertising" by Mario Pricken to Browse Related Products:

Browse more products related to "Creative Advertising"

Browse more products related to "Mario Pricken"

Annotation

"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals--namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas." --"Adweek"
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.
Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.

If You Enjoy "Creative Advertising (Paperback)", May We Also Recommend:

 [Kleppner's Advertising Procedure (Hardcover) ~ J. Thomas Russell... Cover Art
Kleppner's Advertising Procedure (Hardcover) ~ J. Thomas Russell (Author) ]
 [The Lovemarks Effect (Hardcover) ~ Kevin Roberts (Author) Cover Art
The Lovemarks Effect (Hardcover) ~ Kevin Roberts (Author) ]
 [Ad Boy: Vintage Advertising with Character (Paperback) ~ Masud H... Cover Art
Ad Boy: Vintage Advertising with Character (Paperback) ~ Masud Husain (Author) and Warr... ]
 [Lovemarks (Hardcover) ~ Kevin Roberts (Author) and A. ... Cover Art
Lovemarks (Hardcover) ~ Kevin Roberts (Author) and A. ... ]
 [Perfect Pitch (Hardcover) ~ Jon Steel (Author) Cover Art
Perfect Pitch (Hardcover) ~ Jon Steel (Author) ]
 [Hoopla (Hardcover) ~ BOGUSKY (Author) and Chrispin ... Cover Art
Hoopla (Hardcover) ~ BOGUSKY (Author) and Chrispin ... ]
 [Positioning (Paperback) ~ Al Ries (Author) Cover Art
Positioning (Paperback) ~ Al Ries (Author) ]
 [Successful Self-Promotion for Photographers (Paperback) ~ Amanda... Cover Art
Successful Self-Promotion for Photographers (Paperback) ~ Amanda Sosa Stone (Author) and... ]
 [A Technique for Producing Ideas (Paperback) ~ James Webb Young (... Cover Art
A Technique for Producing Ideas (Paperback) ~ James Webb Young (Author) ]
 [The Hero and the Outlaw (Hardcover) ~ Carol S. Pearson (Author) ... Cover Art
The Hero and the Outlaw (Hardcover) ~ Carol S. Pearson (Author) and ... ]

Customer Reviews for "Creative Advertising (Paperback)" by Mario Pricken (Author)

There are no customer reviews yet. Be the first to write a review!

Submit your Review

Explore More Great Tower Sales & Specials

Tower.com BOOK Sales, Promotions & Special Features

Tower.com Popular Book Wiki Articles

  • The Paperback
    Learn more information on the paperback format before choosing which type of book to purchase.
  • The E-Book
    What exactly is an "electronic book?" Learn before you buy with Tower Wiki!
  • The Audio Book
    Do you prefer to read or be read to? Learn more about this increasingly popular book format.

Interact with Tower.com