Connected: The Surprising Power of Social Networks and How They ... Cover Art

Connected: The Surprising Power of Social Networks and How They Shape Our Lives (Hardcover)

By: James H. Fowler (Author) and Nicholas A. Christakis (Author)


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Review

"Some research, defying logic, manages to...[seem] alternately obvious and brilliant. CONNECTED...is full of this kind of research....[The authors] are endearingly excitable, ranging enthusiastically across science and culture to find gee-whiz insights and unexpected results that support their arguments."

Annotation

Nicholas A. Christakis and James H. Fowler, professors specializing in the confluence of sociology and science, have concocted an intriguing theory of interconnectivity which combines elements of THE LAW OF ATTRACTION with SIX DEGREES OF SEPARATION. Christakis and Fowler produce a wealth of data which indicates that a surprising array of our lifestyle choices and behaviors are dictated by our social networks. These webs of connection, which the authors extend to three degrees (friend of a friend of a friend), are surprisingly accurate predictors of our health, prosperity, and political beliefs, as well as more specific details such as who we marry, how happy we are, and how long we live. Perhaps the most significant aspect of their fascinating study is their statistical evidence that happiness is contagious, even between two connected people who do not regularly interact.

Nicholas A. Christakis and James H. Fowler, a pair of sociological professors, have concocted an intriguing theory of interconnectivity which combines elements of THE LAW OF ATTRACTION with SIX DEGREES OF SEPARATION. Christakis and Fowler produce a wealth of data which indicates that a surprising array of our lifestyle choices and behaviors are dictated by our social networks. These webs of connection, which the authors extend to three degrees (friend of a friend of a friend), are surprisingly accurate predictors of our health, prosperity, and political beliefs, as well as more specific details such as who we marry, how happy we are, and how long we live. Perhaps the most significant aspect of their fascinating study is their statistical evidence that happiness is contagious, even between two connected people who do not regularly interact.

Renowned scientists Christakis and Fowler present compelling evidence for our profound influence on one another's tastes, health, wealth, happiness, beliefs, even weight, as they explain how social networks form and how they operate.



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