The Complete Idiot's Guide to Branding Yourself (Paperback) ~ Ra... Cover Art

The Complete Idiot's Guide to Branding Yourself (Paperback)

By: Ray Paprocki (Author) and Sherry Beck Paprocki (Author)

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Publisher's note

Draws on today's most competitive examples to guide readers through the steps of defining and building a personal brand, demonstrating how to build and manage productive relationships while sharing strategies for aligning a personal brand with an employer's brand values. Original.

A brand new look at a time-tested business practice.
Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes:
a An in-depth understanding of the principles of successful brand buildingain any context
a Practical tools to build and manage powerful relationships
a Strategies for aligning personal brand values with an employeras brand values, and making brand-building a successful endeavor for both
a Advanced techniques to continually refine your unique personal brand

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