Change by Design: How Design Thinking Can Transform Organization... Cover Art

Change by Design: How Design Thinking Can Transform Organizations and Inspire Innovation (Hardcover)

By: Tim Brown (Author)

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Publisher's note

The CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business, in the first book to detail IDEO's internationally recognized Design Thinking process. 60,000 first printing.

The CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business, in the first book to detail IDEO's internationally recognized Design Thinking process. 60,000 first printing.

Short Desription

Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. This book introduces the idea of design thinking, the collaborative process by which designer's sensibilities and methods are employed to match people's needs.

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