Cases in Advertising And Marketing Management (Paperback) ~ Art ... Cover Art

Cases in Advertising And Marketing Management (Paperback)

By: Art Johnsen (Author) and Edd Applegate (Author)

More About this Product
Tower Price: $36.68
Add to BagAdd to Bag Click to go directly to the checkout.
FREE Shop N' Save Shipping. Check individual shipping price. *Some Restrictions Apply.
 
Availability: In Stock

Search Inside
Share This:
Add To KaboodleAdd To Kaboodle  Submit To Digg!Submit To Digg!  Share On FacebookShare On Facebook  Add to FavoritesAdd to Favorites  TwitterTwitter 

Product Description

Run a Quick Search on "Cases in Advertising And Marketing Management" by Art Johnsen and Edd Applegate to Browse Related Products:

Browse more products related to "Cases in Advertising And Marketing Management"

Browse more products related to "Art Johnsen and Edd Applegate"

Annotation

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discussion prompts to help readers work through it. This provocative book gives readers insight into the situations they will face in management positions and helps them develop valuable decision-making skills.

If You Enjoy "Cases in Advertising And Marketing Management (Paperback)", May We Also Recommend:

 [Scientific Advertising (Paperback) ~ Claude C. Hopkins (Author) Cover Art
Scientific Advertising (Paperback) ~ Claude C. Hopkins (Author) ]
 [Streetwise Do-It-Yourself Advertising (Paperback) ~ John A. Wood... Cover Art
Streetwise Do-It-Yourself Advertising (Paperback) ~ John A. Woods (Author) and Sar... ]
 [Visual Creativity (Hardcover) ~ Mario Pricken (Author) Cover Art
Visual Creativity (Hardcover) ~ Mario Pricken (Author) ]
 [Excellence in Advertising (Paperback) ~ Butterfield Cover Art
Excellence in Advertising (Paperback) ~ Butterfield ]
 [Managing Risk in Extreme Environments (Hardcover) ~ Duncan Marti... Cover Art
Managing Risk in Extreme Environments (Hardcover) ~ Duncan Martin (Author) ]
 [Advertising World Wide (Hardcover) ~ R. Srinivasan (Author) Cover Art
Advertising World Wide (Hardcover) ~ R. Srinivasan (Author) ]
 [Brands That Rock (Hardcover) ~ Kristina Stephan (Author) Cover Art
Brands That Rock (Hardcover) ~ Kristina Stephan (Author) ]
 [You Can Hype Anything (Paperback) ~ Raleigh Pinskey (Author) Cover Art
You Can Hype Anything (Paperback) ~ Raleigh Pinskey (Author) ]
 [The Complete Guide to Writing Web-Based Advertising Copy to Get ... Cover Art
The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply (Paperback) ~ Vicki Taylor (Author) ]
 [Why It Sells (Paperback) ~ Marcel Danesi (Author) Cover Art
Why It Sells (Paperback) ~ Marcel Danesi (Author) ]

Customer Reviews for "Cases in Advertising And Marketing Management (Paperback)" by Art Johnsen (Author) and Edd A...

There are no customer reviews yet. Be the first to write a review!

Submit your Review

Explore More Great Tower Sales & Specials

Tower.com BOOK Sales, Promotions & Special Features

Tower.com Popular Book Wiki Articles

  • The Paperback
    Learn more information on the paperback format before choosing which type of book to purchase.
  • The E-Book
    What exactly is an "electronic book?" Learn before you buy with Tower Wiki!
  • The Audio Book
    Do you prefer to read or be read to? Learn more about this increasingly popular book format.

Interact with Tower.com