- Category: Books » Business & Economics » Advertising & Promotion
- Format: Audio Learn more about the Audio format using Tower WIKI.
- ISBN: 0739376012
- WAPI (Tower ID): 111951515
- Release Date: October 21, 2008
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #372692 in Books (See Top 100 Books Bestsellers)
- #16721 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #158 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)
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Product DescriptionRun a Quick Search on "Buyology" by Martin Lindstrom to Browse Related Products:Browse more products related to "Buyology"Browse more products related to "Martin Lindstrom, Paco Underhill and Don Leslie"AnnotationIn BUYOLOGY: TRUTH AND LIES ABOUT WHY WE BUY, marketing consultant Martin Lindstrom presents the findings from a three-year study of 2,000 volunteers who allowed themselves to be tested with functional Magnetic Resonance Imaging (fMRI), a brain scan which measures blood flow to areas of the brain, while they were exposed to advertisements, brands, logos, and products. The decision to buy takes place not as a rational process but deep in our subconscious minds. Successful marketers reach us at this level by engaging our senses, including smell and hearing; tying us to their brands by associating them with powerful and attractive people; and encouraging rituals, like eating the filling of an Oreo cookie first. Lindstrom advises McDonald's, Procter & Gamble, Microsoft, The Walt Disney Company, and other major companies. If You Enjoy "Buyology (Audio)", May We Also Recommend:Customer Reviews for "Buyology (Audio)" by Martin Lindstrom (Author)There are no customer reviews yet. Be the first to write a review! Advertising & Promotion Bestsellers
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