- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: Morgan James Publishing
- ISBN: 1600374468
- WAPI (Tower ID): 112149487
- Release Date: July 1, 2008
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #602448 in Books (See Top 100 Books Bestsellers)
- #25564 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #254 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)
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Product DescriptionRun a Quick Search on "The Bridge: The Role of Design in Marketing" by Bruce MacDonald to Browse Related Products:Browse more products related to "The Bridge: The Role of Design in Marketing"Browse more products related to "Bruce MacDonald"Publisher's noteThe definitive guide for anyone with a game idea who wants to know how to get it published from a Game Design Manager at Wizards of the Coast, the world's largest tabletop hobby game company Do you have an idea for a board game, card game, role-playing game or tabletop game? Have you ever wondered how to get it published? For many years Brian Tinsman reviewed new game submissions for Hasbro, the largest game company in the US. With The Game Inventor's Guidebook: How to Invent and Sell Board Games, Card Games, Role-playing Games & Everything in Between he presents the only book that lays out step-by-step advice, guidelines and instructions for getting a new game from idea to retail shelf. AnnotationThe Bridge is a new look at an old subject, the influence of art & design from the 1st millennium to the 21st century. It is carefully explored in this fascinating book about "commercial persuasion." Today's market managers would be wise to become aware of the value & diversity of the creative world just as the creative makers & graphic designers must learn to appreciate the marketing strategies & tactics that lead to the introduction of a new product. This book explores that world in a new & fresh way, one that is informative yet entertaining. Readers will learn how logos began, back in the mists of time & on ancient battlefields & how they are used today by big corporations. When did packages first appear & become brands, fiercely fighting for market dominance? Why is advertising so powerful a tool of persuasion that advertisers like Anheuser Busch are willing to pay $2.7 million for a 30 second commercial on the Superbowl? All these subjects & more are explored in this book by the If You Enjoy "The Bridge: The Role of Design in Marketing (Paperback)", May We Also Recommend:Customer Reviews for "The Bridge: The Role of Design in Marketing (Paperback)" by Bruce MacDonald (Author)There are no customer reviews yet. Be the first to write a review! Advertising & Promotion Bestsellers
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