- Category: Books » Business & Economics » Advertising & Promotion
- Format: Paperback Learn more about the Paperback format using Tower WIKI.
- Publisher: St Martins Pr
- ISBN: 082305862X
- WAPI (Tower ID): 101218752
- Release Date: March 1, 2003
- Average Customer Review: There are no customer reviews yet. Be the first to write a review!
- Tower.com Sales Rank: #394553 in Books (See Top 100 Books Bestsellers)
- #17742 in Business & Economics (See Top 100 Business & Economics Bestsellers)
- #171 in Advertising & Promotion (See Top 100 Advertising & Promotion Bestsellers)
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Product DescriptionRun a Quick Search on "Branding" by Helen Vaid to Browse Related Products:Browse more products related to "Branding"Browse more products related to "Helen Vaid"Publisher's noteItself slickly designed and illustrated, the guide celebrates that icon of modern global commerce, the brand. More than just a logo (though it always involves a graphic that is instantly identifiable by consumers), the brand is a presence, a personality, an experience. Vaid, a UK branding consultant, covers the history, theory, and design methodology of the branding process, with copious examples from burgers to broadcast media. Annotation (c) Book News, Inc., Portland, OR (booknews.com) If You Enjoy "Branding (Paperback)", May We Also Recommend:Customer Reviews for "Branding (Paperback)" by Helen Vaid (Author)There are no customer reviews yet. Be the first to write a review! Advertising & Promotion Bestsellers
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