Brand Lands, Hot Spots & Cool Spaces (Paperback) ~ Christian... Cover Art

Brand Lands, Hot Spots & Cool Spaces (Paperback)

By: Christian Mikunda (Author)


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Short Desription

From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, this work takes us on a voyage of 'third places'. It helps us learn how themed, or rather staged, marketing has become de rigueur in leisure-entertainment business.



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